Overview

The Gardener is a Canadian-owned landscaping company with franchises across the country, and is one of HRM’s most in-demand providers of residential & commercial landscape design, construction and gardening.

Context

Overseeing the development of the brand since 2020, we’ve created a wide variety of marketing materials and advertisements including service brochures, flyers, websites, social media ads, infographics and more.

Along with my partner in Crystal Picard Design & Marketing, we are in charge of keeping the brand streamlined and fresh with a voice that is approachable, professional and knowledgeable. We also write content in collaboration with Gardener’s management team, shoot projects on-site for case studies, and schedule their social media advertising.

Our most ambitious project to date for The Gardener Halifax is their new website, distinct from The Gardener’s national corporate site, designed to allow potential new clients to immediately apply for a free on-site estimate. We also added a Case Studies section to showcase some of The Gardener team’s most impressive landscaping projects, where the team can talk about some of the difficulties of the project, as well as some before-and-after photos.