The Sobey School of Business is one of the leading business schools in the country. Our team worked in partnership with the school to rebrand and reposition it’s recruitment efforts for the 2014-2015 semester. 

During this process, our team took the lead with creative strategy for the new website, program booklets and campaign ads, and to do so, we set out to highlight stories of individual students forging their own path to success through the Sobey School.

My team was responsible for choosing the subjects based on their stories, directing on-site photography, design, and collaborating on copywriting and editing.