BODYWORKS MED SPA + WELLNESS
BRANDING, WEB DESIGN, PRINT DESIGN
Bodyworks is a new med spa in Halifax offering a range of exclusive body-sculpting treatment services, such as Emsculpt, Core to Floor Therapy and more. As they began to open their new Halifax spa, they came to us looking for the ‘works; the branding, the website, and the marketing materials.
What is a med spa? It’s not a hospital, nor is it a salon, but for this project, we fully explored the space on the spectrum between these two spaces. We set out to create something that emphasized the relaxed, judgement-free atmosphere of a spa, together with the advanced tech of a healthcare facility, without being too cute or too clinical.
HELPING CLIENTS ACHIEVE THEIR AESTHETIC AND WELLNESS GOALS
Bodyworks also needed their website to be able to both educate readers on their aesthetics services, as well as funnel readers into a diverse set of mailing lists using integrated Constant Contact signup forms.
Being among the first Coolsculpting spas to open in the area, it was imperative that our website approached client comfort with authenticity and transparency when talking about the safe and non-invasive services they offer.
